GABF Beer School: Sensory Training 101 – 10/8/13

SensoryTraining2013-Header

Back by popular demand!

What better way to get ready for the Great American Beer Festival than to learn from one of the judges? Join Scott Kerkmans, one of the first-ever certified Cicerones, a Lead Judge at GABF, and the creator of Colorado Craft Beer Week, at the Rackhouse Pub from 6:30-8:30pm for a full education in palate development, flavor recognition, style guidelines, and overall beer enjoyment.

If you don’t know how to recognize these acetaldehyde, isoamyl acetate, diacetyl, DMS, trans-2-nonenal then don’t miss your chance to learn from one of the most knowledgeable sensory experts in the industry! Seriously.

In case you need us to prove it, check out our low-down on Scott:

Screen Shot 2013-09-24 at 9.48.34 AM

Scott Kerkmans is a fresh voice in the exhilarating world of beer, and an authority in the diverse and growing brewing community. At just 33 years old, Scott has already been in the beer industry for 12 years and can approach any beer subject with several unique perspectives. He has been an award winning brewer at several breweries including Alaskan Brewing Company and has written numerous articles for everyone from Wine Enthusiast (articles about beer of course) to Draft Magazine, where he was their first Beer Director.
He is a Certified Beer Judge and a Lead Judge at the Great American Beer Festival each fall and in 2008, Kerkmans was in the group of the first 5 Certified Cicerones in the world. He has also helped in an official capacity with the Cicerone Program as a trainer and proctor and In 2007 he was chosen from 7,800 applicants to become the Chief Beer Officer for Starwood/Four Points by Sheraton Hotels. He is an annual seminar speaker at the NBWA show each fall (4 years in a row) and you can always find him near the craft beer pavilion at the annual trade show. Perhaps most importantly, Kerkmans was also a sales rep for Crescent Crown Distributing in their largest On-Premise Route with over 15% sales growth in 2006 alone.

Today he is the founder of Colorado Craft Beer Week and the Beer Conscious Training Program where he has trained thousands of beer sales reps around the country on the finer points of ales, lagers, glassware, draft systems and everything else beer related. Currently he is creating a craft beer sales training program to supplement the current beer knowledge offerings and a more robust online Learning Management System for those looking to expand their knowledge with the Beer Conscious Training Program. He can be reached at info@beerconscious.com.

Limited to first 60 participants.

buytix-sensory101

Tags: ,

  • KP

    BPT says event is at 7pm. So is it 6:30 or 7?

    • Rackhouse Pub

      It’s 6:30. Sorry for the confusion.

  • n

    Do you know what beers will be served, assuming there is beer?